A three-stages road show telling the Italian design
Turri’s internationalisation path reached an important milestone in June with a roadshow in China that stopped in three strategic cities – Hangzhou, Wuhan, and Shanghai – through a series of exclusive events hosted inside the main local Turri dealers’ showrooms. The absolute star of the tour was the new Joel collection, designed by Marco Acerbis, which was presented as a preview to the Chinese public. It was a unique opportunity to discover the new living proposal and to strengthen the dialogue with a market that is increasingly central to the brand’s global development. Each stop was an opportunity for dialogue and exchange: the highlights were the night talks, which featured the participation of CEO Andrea Turri, CCO Moreno Vitaloni, and designer Marco Acerbis, who shared with the audience the creative and design vision behind the new Joel collection.
