Turri renews the Flagship Store in Milan

While not renouncing the value and extraordinary quality of fine materials or craftsmanship, respectful of an almost centuries-old tradition, the company has surrounded itself with international designers, entrusting them with the task of creating furnishing elements that have become icons of a new way of experience contemporaneity, beauty and luxury. In the wake of this change, and on the occasion of the recently concluded Supersalone and Fuorisalone in Milan, Turri renovated its Flagship Store in Via Borgospesso 11 with the collaboration of Giuseppe Viganò: the designer's project, stylistically and conceptually coherent with that of the collections created for the company, it allowed us to recreate a real 'new Turri home', in the name of the most contemporary trends.

  • Category
  • Date

At the entrance, the floor is dedicated to the most recent collections: on one side a living area featuring the Blues sofa in the fixed version, on the other the Pinnacle dining area, complete with table, chairs, sideboard and display case. The table top, in Calcatta gold marble, helps to create chromatic harmony throughout the environment. Moving towards the interior of the space, as in a real journey, the Blues collection returns to the sleeping area with the new bed and coordinated bedside tables, dressing table and chest of drawers.

The coffee tables from the collection are finally combined with the modular sofa and the Soul swivel armchair, which furnish a second and adjacent living area; here a paneled boiserie, different in shape and size, helps to highlight the architectural character of the space thanks to the use of different finishes. The Soul upholstered furniture, in this case, have backrests covered in leather (concrete gray for the sofa, pomegranate for the armchair), while seats and cushions are covered in fabric. Downstairs, the immersive experience in the Turri house continues with new collections and line extensions.

Among the Milano furnishings, dedicated to the sleeping area and the dining area, the new round table stands out, with a marble top, lacquered wood structure and details in leather and brushed nickel metal. Again, here are the dining elements from the Zenit collection, also proposed in warm shades of grey. Finally, a pair of Harp armchairs, with ash-coloured walnut structure, the Blossom sofa and armchairs – for the external part of which a blue leather was chosen, while for the internal part a cement-coloured fabric – and the Vision and Zero coffee tables , which together with the Zenit TV cabinet complete a living room with a timeless style.

1 / 6